With over two billion active monthly users, Facebook is one of the largest social networks. It's also a powerful marketing tool that can help you reach your target audience, build brand awareness, increase sales conversions, etc.
From millennials to baby boomers, Facebook is the world's largest social network. The level of trust online shoppers have in brand pages on Facebook is unparalleled by any other social network. These users aren't just posting vacation photos and reconnecting with old friends, and they're also logging on to make their purchasing decisions. The likelihood of consumers purchasing a brand they follow on Facebook is much higher than on Twitter, LinkedIn, YouTube, Pinterest, or Reddit combined!
As the most powerful and most cost-effective marketing platform in existence, Facebook has an enormous audience and outsized influence. This is a must-have for companies looking to increase brand awareness, increase traffic, prompt leads, and boost their revenue-generating efforts.
Being one of the few Facebook Ad Partner Agencies, we love talking about Facebook. Our digital marketing specialists are skilled at applying hype (in a sense) to create a creative strategy calculated to maximize your Facebook advertising budget and optimize every dollar and deliver the greatest possible return on your investment, no matter what your previous experience has been with Facebook.
You and your company can leverage Facebook's advanced targeting algorithms and a diverse number of ad types, putting you in control of your ad campaign. A business doesn't rely on hope alone to attract customers. By tapping into Facebook's extensive datasets, you can target the consumers most likely to be interested in your products.
You can bet that Facebook has a lot of information about its users!
You can create an amazingly detailed profile of your target audience with a wide array of custom audience parameters at your disposal, including age, gender, occupation, location, interests, language, and behaviors. Facebook can also create a "Lookalike Audience" based on existing customer data you upload. From Dynamic Product Ads to Collection Ads, there is much to experiment with throughout the customer journey other than just using a product image or video ads. Having an effective advertising strategy at each campaign level is crucial for all Facebook advertisers.
Businesses of any size can reach their desired customer base with a single, well-designed, and well-placed Facebook ad. As one of the most cost-effective forms of advertising, its CPM (Cost Per Thousand Impressions) is just over $11 across all industries.
Furthermore, Facebook advertising campaigns are 100% measurable - there is no guesswork involved. You can gain access to a large amount of juicy data with an easy conversion pixel on your website that will help your business improve advertising, create targeted audiences for future campaigns, and remarket to consumers that already visited your site.
A campaign can be set up in a matter of minutes using the Facebook Ad Manager, even for those without a computer science degree. The challenge is that the Facebook marketing landscape is also very crowded – all of your competitors are on Facebook. As a result, it's only becoming more competitive day by day.
Some of our clients spent their advertising dollars on ineffective - and sometimes toxic - campaigns before coming to us, which only delivered the occasional sale.
They are not alone in experiencing this. Many Facebook advertising campaigns fail because of inconsistent or poorly designed ads, irrelevant landing pages, or, at the very least, ineffective product pages.
What is the solution? We begin by going right to the source and uncovering everything there is to know about the business. We analyze everything from the perspective of our customers, and then we brainstorm creative ways to improve our users' experience. We "Hyper Optimize" before we get to the good stuff, so there isn't as much bad stuff to get in the way. We strive to understand your ideal customer and current customers to plan out strategies that will ultimately allow you to scale your ads campaign.
With Facebook marketing as the cornerstone of an integrated social media campaign, we place great emphasis on a holistic strategy. Through A/B split testing, remarketing, Look-Alike Audiences, and conversion pixels, we make engaging campaigns that resonate with customers, monitor results, and continuously optimize for clients to stay ahead of the game. The funnel strategies we use are broken out according to audience types, for example - cold audience, warm audience, and hot audience. A different campaign objective and budget optimization will be used for each stage of the audience. By utilizing the conversion events from Facebook Pixel and applying our tool to combat IOS 14 fatigue, you will be able to gain an unfair advantage over most e-commerce businesses.
Facebook advertising is similar to most pay-to-play social media in that it allows your business to invest a little and receive a lot in return. The problem is that you can't leverage everything Facebook offers without marketing experience, making it difficult to thrive in such a dynamic and competitive environment.
Ultimately, this is a huge job that's far too large for one person to handle alone.
Founders of Ecomhype have each experienced success in starting and selling more than one company. Our passion for Facebook is rooted in our knowledge of how poorly conceptualized advertising can harm your brand. In addition, we are utterly opposed to the conventional methods of digital marketing that have allowed these inefficient, pointless campaigns to swarm the web.
Every client's business is treated as if it were our own, and we take our work seriously. Each conversion dollar we spend counts because we're as frustrated as you are (more so than you) when ads don't get clicks, conversion rates are low, and money is wasted.
In our experience navigating the Facebook advertising market, our team literally brings decades of expertise to our client's campaigns. Our results are nothing short of revolutionary - to put it mildly.
With our help, you'll be able to leverage your customer lists, email list, and reach new potential customers like never before. Our Ads strategy will get you the cost per acquisition you've always wanted. Having the right strategies in place can help all eCommerce businesses achieve results like these.
Our long-term, scalable hyper-growth strategy leverages Facebook advertising after years of experimentation. Whether it's to put our experience to work for you or to talk about your business in more detail, we'd love to hear from you.