In the world of digital business, one of the most efficient and cost-effective options is Google Ads. Google Ads is an advertising platform that allows eCommerce stores to list their products to the end-user. It is one of the most successful platforms because it offers advertising solutions for online retailers of all sizes. Many brands like to use Google Adwords because it is an efficient way to reach customers and offers accountability.
At EcomHype, we assist our clients in optimizing their Google Ads for eCommerce. We take the time to understand your business and work with you for an optimal campaign. With the growing competition, many businesses like to use Google Ads because it is an efficient way to reach customers.
Google Search Ads are among the most important campaigns we manage for clients, along with Google Shopping Ads. Using a list of keywords that your target audience is likely to use is a great way to target potential customers. Additionally, the ability to add negative keywords allows you to eliminate spending on irrelevant audiences and optimize your daily budget for the search terms you want, such as using exact matches.
1) Google is the biggest search engine on the internet. It has approximately 5.6 billion daily search queries. This means that if a brand wants to be found by potential buyers, then this is where they should start looking.
2) The average person spends about 2 hours per day searching online, so there’s plenty of opportunities to get noticed.
3) People trust what comes up when they type into Google – as long as it makes sense.
This means that Google Ads can be used to reach people who are interested in buying specific types of products. Google contains big amounts of search volume data that helps the marketers to create hyper-target ads that are highly targeted at those interests (keywords). This means Google can help reach people who are interested in buying specific types of products.
Nevertheless, it's crucial to optimize your keywords and add a negative keywords list for generic keywords. One of the keys to a successful campaign is researching your customer base for keywords that will generate a high click-through rate. Having a single campaign structure for each keyword group will also help you lower your cost per action. For example, if you are planning to set up a Google Search Ad for your dog collar, it would be ideal for creating a target list of keywords in groups, for example, search terms related to dog brand for group 1, and search terms related to dog breed for group 2, and so on. As a result, it will let you create a profitable campaign with the right callout extensions that will attract the right type of search traffic.
Google Ads is a very effective marketing tool, which is why so many companies rely on it. You have full control over which keywords will appear on your eCommerce campaigns. It is very easy to target your potential shopper using the exact keyword. However, it is also important to find out what the search intent is by researching your competitors. You can find relevant keywords for your niche by using a tool like Google Keyword Planner. In addition, you can use Google to research competitor's search campaigns to get an idea of what they are doing. Furthermore, a marketer can use the data they receive to avoid using keyword match types to hyper optimize their campaign. By avoiding these types of matching, you can save money while still getting results.
Advantages:
• Targeting based on interest rather than demographics or location
• Easy to track conversions from paid clicks
• Ability to bid on multiple keywords simultaneously
It is always a good idea to include something from a product description in an ad copy. It's a good idea to provide as much information as possible about the item using relevant keywords. Additionally, you can add keywords related to the targeted keyword and the product to the display URL. You can also split test different calls to action at headline and ad copy to increase conversion rate.
Launching an effective Google Search Ads campaign is a complicated endeavor, and the platform is growing increasingly competitive by the day. To make your brand stand out and ensure long-term success, you will need all its tools - bidding strategies, conversion tracking, conversion rate optimization, Google analytics, keyword strategy, and much more.
The task would be too much for any single person.
The bottom line is that businesses will lose customers after a poorly designed search ads strategy has been implemented for a few years, if not for a very long time. As an advertising agency, our primary goal is to maximize your advertising investment, so we will never tolerate a listless campaign that does not generate results.
We are proud experts that know how to take advantage of the platform's powerful features. Our team will provide everything that you need to launching successful campaigns on this powerful advertising platform. We'll set up accounts, create ads, optimize keywords, manage bid strategies, optimize landing pages, track conversions, and much more!
We are happy to speak with you about how we can help you grow your eCommerce businesses and put our expertise to work for you.